The first non-alcoholic gin that truly tastes

like gin.

Mokum Dusk is the first of a premium range of non-alcoholic spirits and beverages created by Hillside Blenders. It's also the first non-alcoholic gin that truly tastes like gin. Its unique flavor is predominantly defined by a premium quality Juniper Berry that solely grows in the Carpathians in Hungary. Mokum Dusk is an essential non-alcoholic gin for those who want to make the most of every day. It captures the true spirit of the colorful people of Amsterdam: work hard and live life to the fullest. 

 

Based On A True Story partnered with Hillside Blenders to co-create the name, the story of origin and the brand identity. 

Images are coming soon.

The story of origin: An essential blend of the finest botanicals.

Mokum Dusk is our signature recipe for a steam distilled, non-alcoholic gin. However, European legislation doesn’t allow us to call it gin, which is why we have to refer to it as ‘spirits’. That’s not necessarily a bad thing, because Mokum Dusk represents so much more. It’s the first non-alcoholic gin that truly tastes like gin. Its unique flavor is predominantly defined by a premium quality Juniper Berry that solely grows in the Carpathians in Hungary. Its resinous, piney flavor with hints of citrus pairs exceptionally well with Dill, Angelica Root, Coriander, Lemon Peel, Cucumber and a touch of Red Habanero Chili Pepper for a little kick on the finish.

Inspiration: Mokum Dusk captures the true spirit of Amsterdam.

Work hard and live life to the fullest: that’s the true spirit of Amsterdam. The city we enjoy visiting so much. It inspired us to create a true blend of gin without alcohol dedicated to those who want the make most of every day. The ones who are trying to make a difference as a nurse, a teacher or a social worker. Or next generation entrepreneurs who put everything on the line to transform a clever idea into an innovative service or a sustainable business. At night they get together to raise their glasses to new adventures. It’s nights like these that bring the city to life.

 

Mokum Dusk is an homage to the colorful people of Amsterdam and the precious moments we share together when the light’s starting to fade.

Branding elements

Images are coming soon.

© 2020 Based On A True Story